The American Cancer Society and the Simi Valley Unified School District will present the ninth annual Teens Kick Ash Student Press Conference on Friday in Simi Valley.
This year's conference will focus on the link between celebrities and cigarettes. More than 100 Ventura County high school students will come together to learn the facts behind teenage smoking issues.
One of the panelists will be Dr. Connie Pechmann, professor of marketing at UC Irvine's Paul Merage School of Business. Pechmann has completed extensive smoking-related research on the effects of advertising on consumers.
